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ABOUT

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About

Not Dead Yet: It’s aLIVE is Misfits Inc.’s flagship gig series, dedicated to celebrating the vibrancy of India’s independent music scene. Launched in 2022, this series aims to defy the notion that independent live music is fading, by providing a powerful platform for diverse and talented artists.  

 

 

Since the 2010s, India has seen its independent music move from the fringes to the mainstream but wholly on the artists’ own terms. Misfits Inc. is the agency responsible for facilitating the kind of collaborative projects that shine a light on the creative force that can be tapped from indie artists.

 

Often venturing into completely new territories in the Indian music industry, Misfits Inc. has been among the key players who have set the blueprint in several fields. 

 

Their primary focus areas include music supervision, music coordination, content licensing, talent management, IP conceptualization and also functioning as an independent label.

 

Believing in Indian music beyond genre or language categorisation, Misfits Inc.’s talent roster is home to veteran voices and rising experimentalists showcasing the true diversity of artistry from the country. They can captivate a global audience, but they would also feel right at home in an intimate house concert. 

 

Among the key projects the company has music supervised include Coke Studio Bharat, the collaborative series that unites India’s music tradition and its forward-thinking artists like never before.

 

Visualization is fundamental; from there we embark on making something fresh and unprecedented each time.​

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